Discussed below are some of the terms often used in context of marketing automation: Inbound Marketing: Marketing strategy that brings buyers to you through a combination of SEO and marketing content such as white papers, webinars, blog posts, videos; and social media. Today, Inbound marketing is more popular (and relatively less expensive) alternative to the …
ClickFunnels is a software that lets user design & create sales and landing pages. It lets user manage their entire sales funnel. User can create seven types of funnels with the help of Clickfunnels: The Optin Lead Capture Funnel The Sales Funnel The Webinar Funnel The AutoWebinar Funnel The Membership Funnel The Launch Funnel The Custom …
Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer benefits. Brands can have attributes too. Brand attributes are a bundle of features that highlight the physical and personality traits of the brand. They are similar to …
Marketing has always been about connecting with your audience in the right place and at the right time. Because today, audience spends more time on the internet, your marketing needs to meet them on the internet. There comes digital marketing. Example: Amazon is a perfect example that shows us how retail sector has evolved because …
Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news media and other targeted publications. Purpose: To announce something newsworthy. To let the public know of company or organization’s developments. Advantage: Think of a press …
Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. Companies do different things to improve visibility of their brands. Examples: Real Estate: Remax reminds of their presence using their giant balloons. Software: Cloud services …