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Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Brands require professional maintenance of favorable public image.

How is public relations different from advertising?
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”

Press Releases

Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news …

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Categories Branding, Communications, Public Relations
Brandfocal Services
Brandfocal Services
Allen, Texas

Helping clients with their content marketing and technical writing projects.

Technical Writing

Technical writing is the process of researching and writing about specialized topics in a way that is clear to the intended audience. Technical writers work closely with subject matter experts (SMEs) to learn and document products, processes and policies.

Copywriting

Businesses need to reach potential customers and effectively communicate what they can offer them. That’s where copywriting comes in. It is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.

Content Marketing

Content marketing is a process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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    • Home 🏠
    • Capabilities
      • Technical Writing
      • Copywriting
      • Content Management
      • Content Marketing
      • Brand Development
      • Search Engine Optimization
    • About
      • Clients
      • Value
    • Blog
    • Contact