Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip is the perfect solution if you are an eCommerce merchant who wants to convert your visitors into …
Constant Contact is one of the most popular email marketing services for small businesses. It comes with tons of customizable email templates that help you get a head start. When you get started, you will be prompted to choose your industry, and your previous experience with email marketing. Based on your selections, Constant Contact gives you …
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your …
Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type content. 2. Do not give up that quality for quantity – it is about building value. Write quality content that address your patients’ concerns. 3. …
Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their …
Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours. Real game = generating patient leads The real skill lies in building and promoting a website in such a way that it generates new leads that convert into new business. Doing so requires …