Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is –> to help your target buyers associate a benefit with your solution, product or company. With effort and time, you can claim a position by …
WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have evolved from being a keyword software tool developer to a paid search marketing expertise provider. Their proprietary WordStream platform lives in the cloud delivering customer requests …
Brand is a promise of satisfaction. Branding is one of the most important aspects of any business, whether it is industrial, in retail or provides services. An effective brand strategy gives you a major edge in increasingly competitive markets. Keep in mind the following points: Start by defining your brand. How you are different from …
There is no point spending precious dollars in developing marketing content if you are not going to measure the result. Google Analytics (GA) is one of the best analytical tools available out there for this purpose. Be aware though, GA is a very comprehensive analytics tool, therefore it can be difficult to determine exactly which …
Nearly every agency website screams “Content is king.” You go through all stages of content creation. Involve your design, development and editorial teams. No detail is left to chance. As part of your rigorous process of ideas – you even asked your friends to rate the new content, “Is this boring, valuable, inspiring, funny, shareable, etc.” Yes …
There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around a “shelter” or an “umbrella.” Shelter Strategy A “shelter” is a product or concept that is already clearly established in the mind of the buyer. …