Business branding is an age old marketing strategy. It differentiates you from the competition using strengths and value that your business offers.
Your logo. The first and most important building block of your brand is your logo. A logo defines your brand identity.
WHO YOU ARE: Defines the character of your brand. Identify your core values, purpose, and vision. Unify your organization through an honest expression of your values, vision and purpose. POSITIONING: Your brand promise – what do you want to be famous for? Your customers, competitors, differentiation and brand touch points. Don’t try to be everything … Read more
Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer benefits. Brands can have attributes too. Brand attributes are a bundle of features that highlight the physical and personality traits of the brand. They are similar to … Read more
Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news media and other targeted publications. Purpose: To announce something newsworthy. To let the public know of company or organization’s developments. Advantage: Think of a press … Read more
Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. Companies do different things to improve visibility of their brands. Examples: Real Estate: Remax reminds of their presence using their giant balloons. Software: Cloud services … Read more
You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign … Read more
The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and treaties, to promote worldwide business and trade. In India, there are 34 classes for goods and 11 for services. Trademark Classification of Goods Class 1.- … Read more