Branding Process

WHO YOU ARE: Defines the character of your brand. Identify your core values, purpose, and vision. Unify your organization through an honest expression of your values, vision and purpose. POSITIONING: …

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Brand Attributes

Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer …

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Brand Visibility

Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. …

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