Brand Attributes
Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer …
Branding
Business branding is an age old marketing strategy. It differentiates you from the competition using strengths and value that your business offers.
Your logo. The first and most important building block of your brand is your logo. A logo defines your brand identity.
Press Releases
Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news …
Brand Visibility
Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. …
Difference between using a ™ and ® sign with a Brand Name
You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when …
Trademark Classification in India
The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and …
How to position your software business for success?
Would you buy something if you didn’t know what you were buying? Can you market a product without knowing who would want to buy it? No and No. Yet you’d …