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Branding

Business branding is an age old marketing strategy. It differentiates you from the competition using strengths and value that your business offers.

Your logo. The first and most important building block of your brand is your logo. A logo defines your brand identity.

Brand Attributes

May 22, 2017

Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer …

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Categories Branding, Marketing Research Leave a comment

Press Releases

May 18, 2017

Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news …

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Categories Branding, Communications, Public Relations Leave a comment

Brand Visibility

May 22, 2017May 17, 2017

Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. …

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Difference between using a ™ and ® sign with a Brand Name

March 28, 2017

You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when …

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Trademark Classification in India

March 28, 2017

The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and …

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Categories Branding Tags Trademarks Leave a comment

How to position your software business for success?

January 10, 2017February 13, 2016
Brand positioning dallas

Would you buy something if you didn’t know what you were buying? Can you market a product without knowing who would want to buy it? No and No. Yet you’d …

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Categories Branding, Content Marketing Leave a comment
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Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
© 2021 Dallas-Fort-Worth (DFW) Texas based Brandfocal Consulting provides Branding, Search Engine Optimization (SEO), Content Management and Technical Writing services. See our Privacy Policy and Cookies Policy.
  • 🏠
  • Capabilities
    • Brand Development
    • Content Marketing
    • Content Management
    • Technical Writing
    • Search Engine Optimization
  • About
  • Value
  • Process
  • Blog
  • Contact