Branding Process
WHO YOU ARE: Defines the character of your brand. Identify your core values, purpose, and vision. Unify your organization through an honest expression of your values, vision and purpose. POSITIONING: …
Hiring in-house marketing manager or agency
Companies, large and small, often have a dilemma. They need to market their brands to grow their reach and find new customers, but they are not sure about which is …
4 Tips to Improve Your Technical Writing Outcomes
1. Know your audience Written communications are most effective when they are targeted and personal. Build your writing around the needs and interests of the user of your technology product. …
How to write a technical white paper
A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers …
What is domain reputation?
Domain reputation refers to the health or condition of your branded domain. Who determines your domain reputation? ISPs & Mailbox providers. Among the prominent ISPs, Gmail has Google Postmaster which …
What is Parallax Scrolling Effect?
Parallax scrolling is a website effect where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling. Parallax effect creates the appearance …