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What is a Sales Funnel?

A sales funnel, also known as a purchase funnel or marketing funnel, is a visual representation of the customer journey from the initial awareness stage to the final purchase stage. It illustrates the step-by-step process that potential customers go through when considering and eventually making a purchase. The funnel analogy comes from the fact that … Read more

Why is Content Marketing so Powerful?

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal of content marketing is to provide useful information and address the needs and interests of potential customers, with the intention of building brand awareness, fostering customer loyalty, and … Read more

How to write a technical white paper

A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers an idea about the advantages of a product or technology. Writing a whitepaper requires deep understanding of a product’s technology as well as its application … Read more

Identifying Content That Drives Results

To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your … Read more