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How to write a technical white paper

A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers an idea about the advantages of a product or technology. Writing a whitepaper requires deep understanding of a product’s technology as well as its application … Read more

Identifying Content That Drives Results

To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your … Read more

How every medical practice can succeed at Content Marketing

Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their … Read more

Understanding Patient Landing Pages

  A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s commonly referred to as a standalone web page that is distinct from your main website. It is designed for a single focused objective. Landing pages … Read more