How to write a technical white paper
A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers …
Content Marketing
Content marketing is creating and sharing different forms of content to stimulate interest in your products or services. Nowadays, most content marketing is done online with the help of latest web technologies.
Identifying Content That Drives Results
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, …
10 Essential Tips to Remember About Content Marketing
Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type …
How every medical practice can succeed at Content Marketing
Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. …
Understanding Patient Landing Pages
A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s …
Getting a website vs internet marketing
Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours. Real game = generating patient leads The real …