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Content Marketing

Content marketing is creating and sharing different forms of content to stimulate interest in your products or services. Nowadays, most content marketing is done online with the help of latest web technologies.

How to write a technical white paper

A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers …

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Categories Content Marketing, Technical Writing Tags Documentation

Identifying Content That Drives Results

To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, …

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Categories Content Marketing, Website Design

10 Essential Tips to Remember About Content Marketing

Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type …

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Categories Content Marketing

How every medical practice can succeed at Content Marketing

Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. …

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Categories Content Marketing, Website Design

Understanding Patient Landing Pages

  A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s …

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Categories Communications, Content Marketing, Website Design

Getting a website vs internet marketing

Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours. Real game = generating patient leads The real …

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Categories Content Marketing, Traffic Generation, Website Design
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Brandfocal Services
Brandfocal Services
Allen, Texas

Helping clients with their content marketing and technical writing projects.

Technical Writing

Technical writing is the process of researching and writing about specialized topics in a way that is clear to the intended audience. Technical writers work closely with subject matter experts (SMEs) to learn and document products, processes and policies.

Copywriting

Businesses need to reach potential customers and effectively communicate what they can offer them. That’s where copywriting comes in. It is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.

Content Marketing

Content marketing is a process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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    • Home 🏠
    • Capabilities
      • Technical Writing
      • Copywriting
      • Content Management
      • Content Marketing
      • Brand Development
      • Search Engine Optimization
    • About
      • Clients
      • Value
    • Blog
    • Contact