Content marketing is creating and sharing different forms of content to stimulate interest in your products or services. Nowadays, most content marketing is done online with the help of latest web technologies.
A sales funnel, also known as a purchase funnel or marketing funnel, is a visual representation of the customer journey from the initial awareness stage to the final purchase stage. It illustrates the step-by-step process that potential customers go through when considering and eventually making a purchase. The funnel analogy comes from the fact that … Read more
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal of content marketing is to provide useful information and address the needs and interests of potential customers, with the intention of building brand awareness, fostering customer loyalty, and … Read more
Customers today have more access to information than ever before to compare products and services that are being offered in the marketplace. This is true regardless of the industry. Still, by asking the right questions and then delivering the answers during each stage of the buyer’s journey, a business can raise the quality of their … Read more
A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers an idea about the advantages of a product or technology. Writing a whitepaper requires deep understanding of a product’s technology as well as its application … Read more
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your … Read more
Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type content. 2. Do not give up that quality for quantity – it is about building value. Write quality content that address your patients’ concerns. 3. … Read more