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How every medical practice can succeed at Content Marketing

Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their …

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Getting a website vs internet marketing

Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours. Real game = generating patient leads The real skill lies in building and promoting a website in such a way that it generates new leads that convert into new business. Doing so requires …

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Keywords: Marketing Automation

Discussed below are some of the terms often used in context of marketing automation: Inbound Marketing: Marketing strategy that brings buyers to you through a combination of SEO and marketing content such as white papers, webinars, blog posts, videos; and social media. Today, Inbound marketing is more popular (and relatively less expensive) alternative to the …

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Brand Attributes

Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer benefits. Brands can have attributes too. Brand attributes are a bundle of features that highlight the physical and personality traits of the brand. They are similar to …

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