Your content got disease, needs cure? Lets simplify – Content curation = process of collecting, organizing and displaying information about to a particular topic or area of interest. People who do this are known as content curators. (That was easy!) Content curation isn’t a new phenomenon. Museums, galleries have always had curators to select items … Read more
Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) advertising. The idea behind this marketing technique is to bid for relevant “keywords” that bring pertinent results related to the product you’re selling, and place … Read more
Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a group of software applications that are sold together. A ‘software suite’ basically is a package of bundled software. One example you can easily relate to … Read more
Enterprise software is purposed-designed software applications used to satisfy the needs of an organization rather than the individual users. Such organizations can be businesses, schools, non-profits, interest-based user groups and clubs, retailers, or governments. Some of the leading enterprise application providers are: Microsoft : Operating Systems, Office Productivity suite, Search, Email, Development tools, Database solutions, … Read more
“About us” page is one of the most important page of your brand. Don’t take it lightly. 1. Start with your customer’s need Use this space to highlight the problem that you solve. Convey the appropriate message and do not be concerned if it uses less number of words. The goal is to make it … Read more
If you are an expert web developer that sells software online, here are the basic software marketing methods that may help you boost your software sales. Learn about each one, and find the winning combination that will bring you more buyers. 1. Search Engine Optimization Maintaining a high ranking in search engines is the most … Read more