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Brand Visibility

Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. Companies do different things to improve visibility of their brands. Examples: Real Estate: Remax reminds of their presence using their giant balloons. Software: Cloud services …

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Trademark Classification in India

The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and treaties, to promote worldwide business and trade. In India, there are 34 classes for goods and 11 for services. Trademark Classification of Goods Class 1.- …

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How to position your software business for success?

Brand positioning dallas

Would you buy something if you didn’t know what you were buying? Can you market a product without knowing who would want to buy it? No and No. Yet you’d be surprised at how many software developers build and market products without a clear understanding of their software’s position in the market place. Positioning is …

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Like UBER’s new look?

UBER – the apps based transportation network – announced their new look and feel. The much familiar ‘U’ has been replaced with colorful geometric icons that are different for drivers and riders. The new logo is a circle with a square in the middle set for riders. And the second icon is a hexagon with …

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Confusing Branding

Don't settle for confusing branding

Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …

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