WHO YOU ARE:
- Defines the character of your brand.
- Identify your core values, purpose, and vision.
- Unify your organization through an honest expression of your values, vision and purpose.
- Your brand promise – what do you want to be famous for?
- Your customers, competitors, differentiation and brand touch points.
- Don’t try to be everything to everyone.
- Companies that are brave enough to find a niche are the ones who get remembered.
- Find your position and build your business plan around it.
- Reflects who you are and how you are positioned.
- Your brand name, brand design standards, and key touch points
- Your brand identity should reflect your vision, purpose and position.
- Having consistent standards for your brand’s execution will translate your message effectively to the outside world.
a) Internal (culture)
- Live the brand you’ve created.
- Match your outputs (products/service design, systems and procedures) to your values, vision and purpose so that your whole organization lives and breathes your collective brand identity.
b) External (marketing)
- Initiate meaningful conversations with your potential customers and communicate your purpose and position through a variety of channels.
- Educate your communities on who you are, what you do, and why it matters in a unique voice that reflects who you are.