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Like UBER’s new look?

UBER – the apps based transportation network – announced their new look and feel. The much familiar ‘U’ has been replaced with colorful geometric icons that are different for drivers and riders. The new logo is a circle with a square in the middle set for riders. And the second icon is a hexagon with …

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Confusing Branding

Don't settle for confusing branding

Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …

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Set your initial positioning goal

Positioning using Content Marketing

Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is –> to help your target buyers associate a benefit with your solution, product or company. With effort and time, you can claim a position by …

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Brand is a promise of satisfaction. Branding is one of the most important aspects of any business, whether it is industrial, in retail or provides services. An effective brand strategy gives you a major edge in increasingly competitive markets. Keep in mind the following points: Start by defining your brand. How you are different from …

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