You may notice a brand name with a small superscript ™ or ®.
This article explains the difference between a ™ and ® symbol.
The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign with your brand name before filing a registration application.
The procedure to register a trademark can take up to 2 years after you file the registration application.
Once registered, you can start using ® symbol with your brand name.
Sameer Bansal is the Principal Consultant at Brandfocal. He helps clients with their branding, content marketing and technical writing efforts.
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