Difference between using a ™ and ® sign with a Brand Name

You may notice a brand name with a small superscript ™ or ®.

This article explains the difference between a ™ and ® symbol.

The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign with your brand name before filing a registration application.

The procedure to register a trademark can take up to 2 years after you file the registration application.

Once registered, you can start using ® symbol with your brand name.

Sameer Bansal

Principal Consultant at Brandfocal
Sameer is a brand marketing consultant at Brandfocal Consulting. He helps clients with their branding and online marketing efforts.
Sameer Bansal

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