Set your initial positioning goal
Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is …
Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is …
There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around …