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positioning

Set your initial positioning goal

January 10, 2017September 2, 2015
Positioning using Content Marketing

Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is …

Read moreSet your initial positioning goal

Categories Branding Tags positioning, software marketing strategy Leave a comment

Heard these software positioning stategies?

September 7, 2016August 10, 2014

There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around …

Read moreHeard these software positioning stategies?

Categories Strategy Tags positioning, umbrella marketing Leave a comment

Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
© 2021 Dallas-Fort-Worth (DFW) Texas based Brandfocal Consulting provides Branding, Search Engine Optimization (SEO), Content Management and Technical Writing services. See our Privacy Policy and Cookies Policy.
  • 🏠
  • Capabilities
    • Brand Development
    • Content Marketing
    • Content Management
    • Technical Writing
    • Search Engine Optimization
  • About
  • Value
  • Process
  • Blog
  • Contact
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