positioning | Brandfocal Services

Set your initial positioning goal

January 10, 2017September 2, 2015 by Brandfocal Services

Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is –> to help your target buyers associate a benefit with your solution, product or company. With effort and time, you can claim a position by … Read more

Heard these software positioning stategies?

September 7, 2016August 10, 2014 by Brandfocal

There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around a “shelter” or an “umbrella.” Shelter Strategy A “shelter” is a product or concept that is already clearly established in the mind of the buyer. … Read more