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Branding Process

WHO YOU ARE: Defines the character of your brand. Identify your core values, purpose, and vision. Unify your organization through an honest expression of your values, vision and purpose. POSITIONING: Your brand promise – what do you want to be famous for? Your customers, competitors, differentiation and brand touch points. Don’t try to be everything … Read more

What is Parallax Scrolling Effect?

Parallax scrolling is a website effect where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling. Parallax effect creates the appearance of depth and dimension by moving two elements at different rates when scrolling through a web page or slide. Some may move faster, others may … Read more

Understanding Patient Landing Pages

  A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s commonly referred to as a standalone web page that is distinct from your main website. It is designed for a single focused objective. Landing pages … Read more

Press Releases

Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news media and other targeted publications. Purpose: To announce something newsworthy. To let the public know of company or organization’s developments. Advantage: Think of a press … Read more