Customers today have more access to information than ever before to compare products and services that are being offered in the marketplace. This is true regardless of the industry. Still, by asking the right questions and then delivering the answers during each stage of the buyer’s journey, a business can raise the quality of their … Read more
If there is one thing that you could do to power your business online, what would that be? Add content! That’s right! There is no other method. Think about it: 50 years back, or even 25 years back, brands were built through investment in real estate, huge billboard advertising and of-course word-of-mouth. That isn’t so … Read more
WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have evolved from being a keyword software tool developer to a paid search marketing expertise provider. Their proprietary WordStream platform lives in the cloud delivering customer requests … Read more
There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around a “shelter” or an “umbrella.” Shelter Strategy A “shelter” is a product or concept that is already clearly established in the mind of the buyer. … Read more
Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their customer’s problem. That won’t work because what the customer really wants to know is how your product or service will benefit them. Features Tell, But … Read more
Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) advertising. The idea behind this marketing technique is to bid for relevant “keywords” that bring pertinent results related to the product you’re selling, and place … Read more