Power of Content Marketing
If there is one thing that you could do to power your business online, what would that be? Add content! That’s right! There is no other method. Think about it: …
Strategy
Wordstream delivers Online Advertising
WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have …
Heard these software positioning stategies?
There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around …
Do you use FAB to market your software?
Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their …
Do you know about Software Promotion? (Part 2)
Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) …
Bundling: a software marketing strategy
Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a …