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Strategy

Power of Content Marketing

January 10, 2017February 5, 2016
brand-content-marketing

If there is one thing that you could do to power your business online, what would that be? Add content! That’s right! There is no other method. Think about it: …

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Categories Content Marketing, Strategy Leave a comment

Wordstream delivers Online Advertising

January 10, 2017October 17, 2014

WordStream is a Google Premier SMB Partner, develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through their blog. Founded in 2007, they seem to have …

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Heard these software positioning stategies?

September 7, 2016August 10, 2014

There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around …

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Categories Strategy Tags positioning, umbrella marketing Leave a comment

Do you use FAB to market your software?

September 7, 2016August 9, 2014

Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their …

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Categories Strategy Tags features marketing, software marketing strategy Leave a comment

Do you know about Software Promotion? (Part 2)

September 7, 2016August 6, 2014

Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) …

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Bundling: a software marketing strategy

September 7, 2016August 6, 2014

Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a …

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Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
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  • 🏠
  • Capabilities
    • Brand Development
    • Content Marketing
    • Content Management
    • Technical Writing
    • Search Engine Optimization
  • About
  • Value
  • Process
  • Blog
  • Contact