SEO requirements keep changing, and it can be hard to keep up with the latest developments. Do you know the SEO ranking factors that’ll make a difference to your business this year? Well-optimized sites get more and more traffic over time. That means more leads and sales. If you neglect SEO, no one will be able … Read more
To be ahead in the web games, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends. In 2018, Google shook the world with its mobile- and speed-related efforts. As a result, most of this year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will … Read more
Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: Declaring HTTPS a ranking signal (a lightweight one, but that may not be the case in future). Starting to index HTTPS pages first. Showing how it has never been as cheap … Read more
Chrome – Google’s popular browser – started marking HTTP sites as not secure beginning July 24, 2018. Chrome will mark all plain HTTP sites as “not secure.” Google gave webmasters and publishers six months’ notice of this change. Instead of the small “i” icon for HTTP URLs, Chrome now adds a “Not secure” label of text to that. Below … Read more
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip is the perfect solution if you are an eCommerce merchant who wants to convert your visitors into … Read more
Constant Contact is one of the most popular email marketing services for small businesses. It comes with tons of customizable email templates that help you get a head start. When you get started, you will be prompted to choose your industry, and your previous experience with email marketing. Based on your selections, Constant Contact gives you … Read more