Marketing is the strategic process of identifying, attracting, and engaging customers by promoting products or services through various channels. It involves understanding customer needs, creating valuable messaging, building brand awareness, and driving conversions to achieve business growth and long-term success.
Marketing has always been about connecting with your audience in the right place and at the right time. Because today, audience spends more time on the internet, your marketing needs to meet them on the internet. There comes digital marketing. Example: Amazon is a perfect example that shows us how retail sector has evolved because …
Brand = promise of satisfaction. Visibility = the degree to which something has attracted general attention; prominence. Brand Visibility = Ability of a brand to be found by prospective buyers. Companies do different things to improve visibility of their brands. Examples: Real Estate: Remax reminds of their presence using their giant balloons. Software: Cloud services …
Ever wonder what’s the difference between Content, Inbound and Social Media Marketing? Let’s see. Content Marketing – there is content on your website i.e. regular post, updates, press releases, pages, feeds, announcements, newsletters, bits and bites that are relevant to what you do. They are searchable. When a user or potential client puts something in …
You may notice a brand name with a small superscript ™ or ®. This article explains the difference between a ™ and ® symbol. The ™ sign is used when a trademark registration file is under process for that brand name; there is no such prohibition in India if you start using a ™ sign …
The new Trade Marks, 1999 and the Trade Marks Rules, 2002 of India, are in close conformity and consistency with most of the globally recognized and influential trademark conventions and treaties, to promote worldwide business and trade. In India, there are 34 classes for goods and 11 for services. Trademark Classification of Goods Class 1.- …
Websites and Portals are getting bigger. Content is all over the place. As a result, it is not always possible to fit into one we template or content management system. More webmasters are using sub-domains to attract new visitors, to keep traffic from getting lost. What is a subdomain really? A subdomain is the part of …