Marketing is the strategic process of identifying, attracting, and engaging customers by promoting products or services through various channels. It involves understanding customer needs, creating valuable messaging, building brand awareness, and driving conversions to achieve business growth and long-term success.
Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …
Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …
Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …
Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …
If there is one thing that you could do to power your business online, what would that be? Add content! That’s right! There is no other method. Think about it: 50 years back, or even 25 years back, brands were built through investment in real estate, huge billboard advertising and of-course word-of-mouth. That isn’t so …
Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is –> to help your target buyers associate a benefit with your solution, product or company. With effort and time, you can claim a position by …