Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: Declaring HTTPS a ranking signal (a lightweight one, but that may not be the case in future). Starting to index HTTPS pages first. Showing how it has never been as cheap …
Chrome – Google’s popular browser – started marking HTTP sites as not secure beginning July 24, 2018. Chrome will mark all plain HTTP sites as “not secure.” Google gave webmasters and publishers six months’ notice of this change. Instead of the small “i” icon for HTTP URLs, Chrome now adds a “Not secure” label of text to that. Below …
To identify what types of content works best for you, your webmaster can review your website’s analytics and look at the pieces that have generated the most traffic, leads, sales, or other desirable metrics. Look at the healthcare topics that have generated the most interest and engagement from your audience and try to center your …
Before you fully launch a content marketing campaign, it’s important to consider these do’s and don’ts: 1. Only share quality medical content – do not waste your time with spam type content. 2. Do not give up that quality for quantity – it is about building value. Write quality content that address your patients’ concerns. 3. …
Let’s not forget the small medical practice owner can also take advantage of the distribution power of the web to create powerful campaigns that drive eyeballs and potential new patients. The Internet has made it easier than ever to create and share content. This means small clinics can more effectively communicate and engage with their …
Discussed below are some of the terms often used in context of marketing automation: Inbound Marketing: Marketing strategy that brings buyers to you through a combination of SEO and marketing content such as white papers, webinars, blog posts, videos; and social media. Today, Inbound marketing is more popular (and relatively less expensive) alternative to the …