Iteration is the act of repeating a process, either to generate a unbounded sequence of outcomes, or with the aim of approaching a desired goal, target or result. Each repetition of the process is also called an “iteration”, and the results of one iteration are used as the starting point for the next iteration. – …
Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …
Would you buy something if you didn’t know what you were buying? Can you market a product without knowing who would want to buy it? No and No. Yet you’d be surprised at how many software developers build and market products without a clear understanding of their software’s position in the market place. Positioning is …
UBER – the apps based transportation network – announced their new look and feel. The much familiar ‘U’ has been replaced with colorful geometric icons that are different for drivers and riders. The new logo is a circle with a square in the middle set for riders. And the second icon is a hexagon with …
Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …
Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …