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Users gravitate toward visuals

In my initial days of working as a technical writer, I was advised not to include screenshots of the proprietary software anywhere in documentation. The rationale was that the images could land into wrong hands and competitors would be able to scoop up the features we were adding to the software. That was 2004. Today, practically …

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Technical Writing Best Practices

“The fundamental purpose of scientific discourse is not the mere presentation of information and thought but rather its actual communication. It does not matter how pleased an author might be to have converted all the right data into sentences and paragraphs; it matters only whether a large majority of the reading audience accurately perceives what …

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Adjusting Content Marketing

Here’s a challenge with content marketing: finding an authoritative voice for your brand in a highly competitive category that actually is (or appears) saturated with experts – all vying for the attention of consumers. This is especially the case in finance where relationshops and credibility is built while offering advice to consumers. This makes the waters …

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