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Does Content Marketing work?

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Someone asked me the question: ‘does content marketing work for any type of business?’ My answer: Yes, content marketing works in all scenarios where you are trying to market a product or service online. Let’s take example of a financial consultant. This consultant person has knowledge and expertise that they can use to create relevant …

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Confusing Branding

Don't settle for confusing branding

Brand stands for one, or two things. Rarely more than two. It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told …

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Power of Content Marketing

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If there is one thing that you could do to power your business online, what would that be? Add content! That’s right! There is no other method. Think about it: 50 years back, or even 25 years back, brands were built through investment in real estate, huge billboard advertising and of-course word-of-mouth. That isn’t so …

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