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Month: August 2014

Is Content Still King?

September 7, 2016August 11, 2014

Nearly every agency website screams “Content is king.” You go through all stages of content creation. Involve your design, development and editorial teams. No detail is left to chance. As part of …

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Categories Content Marketing Tags content marketing Leave a comment

Heard these software positioning stategies?

September 7, 2016August 10, 2014

There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around …

Read moreHeard these software positioning stategies?

Categories Strategy Tags positioning, umbrella marketing Leave a comment

Do you use FAB to market your software?

September 7, 2016August 9, 2014

Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their …

Read moreDo you use FAB to market your software?

Categories Strategy Tags features marketing, software marketing strategy Leave a comment

Content curation?

September 7, 2016August 8, 2014

Your content got disease, needs cure?  Lets simplify – Content curation = process of collecting, organizing and displaying information about to a particular topic or area of interest. People who …

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Categories Content Marketing Leave a comment

Do you know about Software Promotion? (Part 2)

September 7, 2016August 6, 2014

Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) …

Read moreDo you know about Software Promotion? (Part 2)

Categories Strategy Leave a comment

Bundling: a software marketing strategy

September 7, 2016August 6, 2014

Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a …

Read moreBundling: a software marketing strategy

Categories Strategy Leave a comment
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Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
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  • 🏠
  • Capabilities
    • Brand Development
    • Content Marketing
    • Content Management
    • Technical Writing
    • Search Engine Optimization
  • About
  • Value
  • Process
  • Blog
  • Contact