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A technical white paper is a document that describes how a technology or product solves a particular problem. A good white paper is informative and is written to give readers an idea about the advantages of a product or technology. Writing a whitepaper requires deep understanding of a product’s technology as well as its application …
Domain reputation refers to the health or condition of your branded domain. Who determines your domain reputation? ISPs & Mailbox providers. Among the prominent ISPs, Gmail has Google Postmaster which tracks the domain & IP reputation, while Hotmail has SNDS which tracks the IP reputation. Your sending reputation, or how mailbox providers judge your mail, …
Parallax scrolling is a website effect where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling. Parallax effect creates the appearance of depth and dimension by moving two elements at different rates when scrolling through a web page or slide. Some may move faster, others may …
How often do you go past the first page of search results when you’re looking for something online? Not often. In fact, about 90% of searchers never go past page one and the top organic result captures a huge percentage of the clicks. If you want to get more qualified visitors to your website and …
SEO requirements keep changing, and it can be hard to keep up with the latest developments. Do you know the SEO ranking factors that’ll make a difference to your business this year? Well-optimized sites get more and more traffic over time. That means more leads and sales. If you neglect SEO, no one will be able …
Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: Declaring HTTPS a ranking signal (a lightweight one, but that may not be the case in future). Starting to index HTTPS pages first. Showing how it has never been as cheap …