Brand stands for one, or two things. Rarely more than two.
It means your customers remember you for a certain kind of product or service. It also means every time they buy from you, they expect a certain experience. This expectation could be a result of a prior purchase from you or because someone told them that you are good.
In any of the cases, they recalled your name because of a certain positive associated memory. That is branding!
Do you have a brand? Is it memorable? What do customer think when they think about the product or service that you sell?
Sameer Bansal is Owner and Principal Consultant at BrandFocal. He builds websites and writes technical documentation.
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