Customers today have more access to information than ever before to compare products and services that are being offered in the marketplace. This is true regardless of the industry. Still, by asking the right questions and then delivering the answers during each stage of the buyer’s journey, a business can raise the quality of their …
The objective of a disaster recovery (DR) plan is to ensure that an organization can respond to a disaster or other emergency that affects information systems – and minimize the effect on business operations. Below is a sample template to produce a basic disaster recovery plan. The following are the suggested steps as found in the DR template. …
Technical writing is a specialized practice where the purpose is to explain a technical concept, instruct the audience or provide help and directions about a particular task. Technical content is created for, and consumed by, users seeking specific guidance on a topic. This type of writing includes documentation, such as user manuals, install/configuration guides, release …
WHO YOU ARE: Defines the character of your brand. Identify your core values, purpose, and vision. Unify your organization through an honest expression of your values, vision and purpose. POSITIONING: Your brand promise – what do you want to be famous for? Your customers, competitors, differentiation and brand touch points. Don’t try to be everything …
Companies, large and small, often have a dilemma. They need to market their brands to grow their reach and find new customers, but they are not sure about which is the best approach. Does it make more sense to hire a marketing manager on your team to handle all aspects of marketing? Or is it …
1. Know your audience Written communications are most effective when they are targeted and personal. Build your writing around the needs and interests of the user of your technology product. Most technical documents – blog articles, white papers, manuals, reports, brochures are written for many readers, not just an individual. You may not know the …