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Month: May 2022

Branding Process

WHO YOU ARE: Defines the character of your brand. Identify your core values, purpose, and vision. Unify your organization through an honest expression of your values, vision and purpose. POSITIONING: …

Categories Branding, Communications

Brandfocal Services
Allen, Texas

Helping clients with their content marketing and technical writing projects.

Technical Writing

Technical writing is the process of researching and writing about specialized topics in a way that is clear to the intended audience. Technical writers work closely with subject matter experts (SMEs) to learn and document products, processes and policies.

Copywriting

Businesses need to reach potential customers and effectively communicate what they can offer them. That’s where copywriting comes in. It is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.

Content Marketing

Content marketing is a process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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