On-page SEO, or on-site SEO, is the practice of optimizing a website’s content and structure to improve its search engine ranking and visibility. The goal of on-page SEO is to increase organic traffic to a website by aligning its content with specific keywords and search intent.
Some examples of on-page SEO include:
- Content: Optimizing the content of a page to align with search intent
- Title tags: Optimizing the title tags of a page
- Headings: Optimizing the headings of a page
- URLs: Optimizing the URL structure of a page
- Internal links: Optimizing internal links on a page
- Image compression: Using image compression to keep file sizes small
- Alt text: Using alt text to quickly and accurately describe images
- Page speed: Optimizing page speed through caching, fetch priority, deferring, and lazy loading
On-page SEO is different from off-page SEO, which involves optimizing a website outside of the website itself, such as through social sharing and external linking.
Sameer Bansal is Owner and Principal Consultant at BrandFocal. He builds websites and writes technical documentation.
Latest posts by BrandFocal Services (see all)
- Free SEO Toolkit: How to Boost Your Website Rankings with Zero Budget - June 7, 2025
- What Are UTM Parameters? A Human-Friendly Guide to Tracking Your Traffic - May 7, 2025
- How to Build a GoHighLevel Funnel: A Step-by-Step Guide - February 13, 2025