Organize and Manage Content More Effectively
BrandFocal provides content management support to help businesses organize, maintain, and present information more effectively. This includes moving existing content from platforms like OneDrive, Google Drive, SharePoint, Confluence, WordPress and internal wikis into a structured, accessible website or central system.
Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio, and multimedia as well as text. Content may be owned by a person, business enterprise or a non-profit.
The goal is to streamline how information is stored and shared, making it easier for teams and customers to find what they need. Content is reviewed, reorganized, and published in a way that aligns with usability and clarity—without unnecessary disruption.
Whether it’s ongoing updates or a full migration, each step is handled with attention to consistency, accuracy, and long-term maintainability.
Our Approach
Once content is assessed, it is categorized and organized to align with the structure of the website or central platform. The goal is to ensure information is easy to find, clearly written, and presented in a user-friendly format.
Content is migrated, updated, or rewritten as needed, with attention to accessibility, branding, and tone. Metadata, internal linking, and SEO best practices are also considered to support both user experience and search visibility.
Regular updates and governance plans are put in place to help keep content current over time—without overcomplicating the process. This structured, methodical approach helps maintain a reliable and professional digital presence across all content touchpoints.
Why Choose Us?
- Industry Expertise: With years of experience managing large content repositories and websites, we understand the complexity each project presents.
- Tailored Solutions: Your content and requirements are unique, and so is our approach. We customize our content management services to suit your goals.
- Affordable Pricing: Quality content management doesn’t have to be costly. We offer competitive project-based pricing to fit your budget.
- Peace of Mind: Let us handle the intricacies of content management while you focus on what you do best – running your business.
Ready to Elevate Your Content Challenges?
Whether you need a complete content overhaul or simply want to fine-tune your existing content, our content management services are designed to help you succeed in the digital landscape.
What is a Content Management System?
A computer, server, website or cloud application that supports the creation and modification of digital content. It is often used to support multiple users working in a collaborative environment.
Content management systems make managing websites easy. They store all of your web content in one place, support effortless collaboration, assist in creating dynamic web pages, allow for quick and easy updates to be made, and offer handy plugins and tools to make your site as effective and secure as possible, while also saving you both time and money.
What is Content Strategy?
A strategy where content is created and published to achieve specific business goals. E.g. press release, internet advertising.
What are stages of Content Management?
Content Management practices and processes can vary significantly by purpose and organization. This can lead to differences in steps or terminology.
The stages of the content management life cycle are:
- Organization: The first stage where categories are created, taxonomies designed and classification schemes developed.
- Creation: Content is classified into architectural categories.
- Storage: Content format and storage decisions are made based on ease of access, delivery, security and other factors dependent on the organization’s needs.
- Workflow: Rules are designed to keep content moving through various roles while maintaining consistency with the organization’s policies.
- Editing/Versioning: This step involves managing multiple content versions and presentation changes.
- Publishing: The stage where content is delivered to users, which can be defined as website visitors or internal publishing via the intranet for employees.
- Removal/Archives: The final stage where content is deleted or moved to an archive when it is infrequently accessed or obsolete.
What is the Value of Content and CMS?
If you spend a lot of time sifting through multiple files to find the right content, or you are finding multiple documents that have similar content with discrepancies, then a content management system might be something to consider.
CMS lets you reuse stored content without having multiple copies of the same content, keeps your content organized, and allows a standardized look throughout all of your documentation.
What are the Common Content Challenges?
- Ownership – Who is the owner of this content and responsible for keeping it up to date?
- Categorization or Labeling – Understanding the context of content is important. This allows users to associate relevant categories for ease of reference.
- Duplicate Content – Sometimes the same content is stored at two different locations. Content Manager must eliminate redundant or expired content. This helps to keep things consistent and accurate.
- Findability – Having a CMS is not enough. User must be able to search desired content.
- Cost of not managing – Mismanaged content leads to less productivity.
Discuss your content needs with BrandFocal today by clicking the button and filling out the form.