Is Content Still King?
Nearly every agency website screams “Content is king.” You go through all stages of content creation. Involve your design, development and editorial teams. No detail is left to chance. As part of …
Brandfocal
Heard these software positioning stategies?
There are several methods a software / technology business can use to build a clear visual image around a product or packaged service. One is to consider initially positioning the product around …
Do you use FAB to market your software?
Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their …
Content curation?
Your content got disease, needs cure? Lets simplify – Content curation = process of collecting, organizing and displaying information about to a particular topic or area of interest. People who …
Do you know about Software Promotion? (Part 2)
Continuing where we left in Part 1 .. 5. Click Marketing Important search engines place ads near search results in return of a small amount. It is called pay-per-click (PPC) …
Bundling: a software marketing strategy
Wikipedia describes it something like this – Bundled software is software distributed with another product – such as a piece of computer hardware or other electronic device – or a …