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Month: December 2016

Users gravitate toward visuals

In my initial days of working as a technical writer, I was advised not to include screenshots of the proprietary software anywhere in documentation. The rationale was that the images could …

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Categories Technical Writing Tags Documentation

Documentation topics are interconnected

Making a request to one documentation topic often requires the technical writer to adjust other topics as well. Simple Example: When a new feature is added to a software product, there may …

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Categories Technical Writing Tags Documentation

Technical Writing Best Practices

“The fundamental purpose of scientific discourse is not the mere presentation of information and thought but rather its actual communication. It does not matter how pleased an author might be …

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Categories Technical Writing Tags Documentation

Leveraging sub-domains

Websites and Portals are getting bigger. Content is all over the place. As a result, it is not always possible to fit into one we template or content management system. …

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Categories Content Management
Brandfocal Services
Brandfocal Services
Allen, Texas

Helping clients with their content marketing and technical writing projects.

Technical Writing

Technical writing is the process of researching and writing about specialized topics in a way that is clear to the intended audience. Technical writers work closely with subject matter experts (SMEs) to learn and document products, processes and policies.

Copywriting

Businesses need to reach potential customers and effectively communicate what they can offer them. That’s where copywriting comes in. It is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.

Content Marketing

Content marketing is a process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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    • Home 🏠
    • Capabilities
      • Technical Writing
      • Copywriting
      • Content Management
      • Content Marketing
      • Brand Development
      • Search Engine Optimization
    • About
      • Clients
      • Value
    • Blog
    • Contact