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Month: December 2016

Users gravitate toward visuals

December 17, 2016

In my initial days of working as a technical writer, I was advised not to include screenshots of the proprietary software anywhere in documentation. The rationale was that the images could …

Read moreUsers gravitate toward visuals

Categories Technical Writing Tags Documentation Leave a comment

Documentation topics are interconnected

December 17, 2016

Making a request to one documentation topic often requires the technical writer to adjust other topics as well. Simple Example: When a new feature is added to a software product, there may …

Read moreDocumentation topics are interconnected

Categories Technical Writing Tags Documentation Leave a comment

Technical Writing Best Practices

December 17, 2016December 16, 2016

“The fundamental purpose of scientific discourse is not the mere presentation of information and thought but rather its actual communication. It does not matter how pleased an author might be …

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Categories Technical Writing Tags Documentation Leave a comment

Leveraging sub-domains

December 15, 2016

Websites and Portals are getting bigger. Content is all over the place. As a result, it is not always possible to fit into one we template or content management system. …

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Categories Content Management Leave a comment

Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
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  • 🏠
  • Capabilities
    • Brand Development
    • Content Marketing
    • Content Management
    • Technical Writing
    • Search Engine Optimization
  • About
  • Value
  • Process
  • Blog
  • Contact