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Month: September 2015

Set your initial positioning goal

Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is …

Categories Branding Tags positioning, software marketing strategy

Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It is an age-old marketing strategy that helps you stand out from the competition using strengths and value that only your business offers.

Technical Writing

Brandfocal works with technical professionals and subject matter experts (SMEs) to write and manage technical documents. The goal is to deliver complex information in a clear and concise manner.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

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