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Brand is a promise of satisfaction. Branding is one of the most important aspects of any business, whether it is industrial, in retail or provides services. An effective brand strategy gives you a major edge in increasingly competitive markets. Keep in mind the following points: Start by defining your brand. How you are different from …

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Do you measure Content Marketing?

There is no point spending precious dollars in developing marketing content if you are not going to measure the result. Google Analytics (GA) is one of the best analytical tools available out there for this purpose. Be aware though, GA is a very comprehensive analytics tool, therefore it can be difficult to determine exactly which …

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