Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is …
There is no point spending precious dollars in developing marketing content if you are not going to measure the result. Google Analytics (GA) is one of the best analytical tools …
Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their …