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software marketing strategy

Set your initial positioning goal

January 10, 2017September 2, 2015
Positioning using Content Marketing

Software and technology companies can have a particularly hard time establishing solid positioning because the offered benefits may resemble that of a competitor. The ideal goal of positioning process is …

Read moreSet your initial positioning goal

Categories Branding Tags positioning, software marketing strategy Leave a comment

Do you measure Content Marketing?

January 10, 2017September 3, 2014

There is no point spending precious dollars in developing marketing content if you are not going to measure the result. Google Analytics (GA) is one of the best analytical tools …

Read moreDo you measure Content Marketing?

Categories Content Marketing Tags analytics, marketing measurement, software marketing strategy Leave a comment

Do you use FAB to market your software?

September 7, 2016August 9, 2014

Feature, Advantage, Benefit (FAB) It is not difficult to see the difference between a feature and a benefit. Developers mistakenly present their software product’s features as the solution to their …

Read moreDo you use FAB to market your software?

Categories Strategy Tags features marketing, software marketing strategy Leave a comment

Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.
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  • 🏠
  • Capabilities
    • Brand Development
    • Content Marketing
    • Content Management
    • Technical Writing
    • Search Engine Optimization
  • About
  • Value
  • Process
  • Blog
  • Contact