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Marketing Research

What is a business plan and why do I need one?

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A business plan is an outline or a road map for the direction of your company. It specifically defines your business and clearly states your goals. It includes information about customers, your employees, and you. It explains something about the industry you will be a part of and briefly explains the market for your product … Read more

Brand Attributes

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Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer benefits. Brands can have attributes too. Brand attributes are a bundle of features that highlight the physical and personality traits of the brand. They are similar to … Read more