Marketing Research | Brandfocal Services

What is a business plan and why do I need one?

January 17, 2018 by Brandfocal Services

A business plan is a road map for the direction of your company. It specifically defines your business and clearly states your goals. A good business plan is also an important part of any loan package because it provides specific and organized information about your company and how you will repay borrowed money. A basic … Read more

Brand Attributes

May 22, 2017 by Brandfocal Services

Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer benefits. Brands can have attributes too. Brand attributes are a bundle of features that highlight the physical and personality traits of the brand. They are similar to … Read more