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Month: January 2018

What is a business plan and why do I need one?

January 17, 2018

A business plan is a road map for the direction of your company. It specifically defines your business and clearly states your goals. A good business plan is also an …

Categories Entrepreneurship, Marketing Research Leave a comment

Branding

A brand is a promise of satisfaction. Branding is the identity or differentiating factor of a product or service. It could be the value, the name, the logo, the design, or a combination of those things that people use to identify what they’re about to buy.

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Content Management

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to modification, permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.

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