Getting a website vs internet marketing

Today there are so many Do-It-Yourself (DIY) tools available, that you can build a basic medical website in a matter of hours. Real game = generating patient leads The real skill lies in building and promoting a website in such a way that it generates new leads that convert into new business. Doing so requires …

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Keywords: Marketing Automation

Discussed below are some of the terms often used in context of marketing automation: Inbound Marketing: Marketing strategy that brings buyers to you through a combination of SEO and marketing content such as white papers, webinars, blog posts, videos; and social media. Today, Inbound marketing is more popular (and relatively less expensive) alternative to the …

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Brand Attributes

Attributes are more often used when referring to products rather than brands. A product’s attribute might be a function or a feature. These functions and features often lead to consumer benefits. Brands can have attributes too. Brand attributes are a bundle of features that highlight the physical and personality traits of the brand. They are similar to …

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Press Releases

Definition of Press Release: A press release, news release, media release or a press statement or video release is a written or recorded communication directed at members of the news media and other targeted publications. Purpose: To announce something newsworthy. To let the public know of company or organization’s developments. Advantage: Think of a press …

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